 |
Altra Broadband Launches Marketing Campaign
Company Recruits Texas Instruments Veteran For Marketing and Business Development
IRVINE, Calif.-- Feb. 12, 2002--Altra Broadband, a subsidiary of Ansoft Corporation (Nasdaq:ANST), announced today that it has launched a marketing campaign targeted at establishing its Dense Subcarrier Multiplexing (xDSM) technology within the broadband communications marketplace. The campaign begins with the task of identifying and assembling a team of leading industry members to participate in the commercialization of xDSM technology. Altra Broadband will work closely with key customers, subcontractors, and complementary suppliers in order to bring the benefits of its recent technological achievements to the marketplace.
Bill McInerney, a 14-year veteran of Texas Instruments (TI), has joined the company to help drive these Marketing and Business Development efforts. At TI, Mr. McInerney served as Marketing Manager for high volume, as well as emerging, semiconductor product lines. During that time, he successfully drove the acceptance of new semiconductor technology through the development and management of multidisciplinary coalitions among suppliers, producers, and customers. Mr. McInerney also managed the largest customer account for TI's preamplifier product line. His experience developing the supply chain will be leveraged at Altra Broadband to successfully deliver xDSM-based networking products to the marketplace.
"We are pleased to have Bill join us to further develop and execute our networking solutions strategy," said Prem Premkumar, Altra's President and CEO. "With this marketing launch, we initiate Altra's business development efforts, particularly the creation of customer and supplier relationships."
The company recently announced the successful hardware implementation of xDSM technology and, through marketing efforts, will begin to leverage that achievement toward implementation of the technology into custom integrated circuits and networking subsystems. The Company also will participate actively in the formulation of critical standards for the broadband communications markets. Altra believes that such participation will provide it with several significant benefits, including the acceleration and expansion of markets for the Company's products.
About Altra Broadband
Altra Broadband, a subsidiary of Ansoft Corporation (Nasdaq:ANST), develops communications semiconductors, subsystems and related intellectual property for the broadband communications market. The Company's products improve bandwidth efficiency allowing network equipment manufacturers to develop cost-effective network solutions that increase the capacity, extend the reach and improve the flexibility of existing and next-generation broadband networks. Using advanced signal processing and automated design techniques, Altra plans to be a provider of silicon integrated circuits and subsystems for the largest and fastest growing broadband communications markets.
Ansoft is publicly traded on the NASDAQ Stock Exchange under the ticker symbol "ANST."
Contact:
Altra Broadband
Ann Schuetz, 949/341-0106 ext. 200
Fax: 949/341-0226
Email: schuetz@altrabroadband.com
|
